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About Us

Your ultimate all-in-one
accounting & payroll solution

Built in South Africa, for South African businesses. We've been simplifying financial management since 2007 — so you can focus on growing your business.

1,000+

Businesses on Bluubin

19

Years in business

849,000+

Invoices sent since 2007

99.9%

Platform Uptime

Our Mission

Leading the way
in innovation

Our mission is to lead the way in innovation, development, and marketing of top-tier online accounting and payroll software, delivering unparalleled value to our customers.

  • Affordable pricing for every business size
  • Built specifically for South African compliance
  • Continuous innovation and feature development
  • World-class support from a local team
07
2007

Founded

Bluubin was founded with a mission to make accounting accessible to every South African business.

12
2012

Payroll Launch

Launched our integrated payroll module, becoming a true all-in-one financial platform.

18
2018

Bluubin v2

The latest cloud infrastructure, improved experience, same quality.

24
2024

1,000+ Businesses

Crossed 1,000 active businesses on the platform, processing millions of Rands in transactions monthly.

26
2026

Built for practices

Extended Bluubin to accounting and bookkeeping firms managing multiple client companies, alongside a refreshed platform and website.

Our Values

What drives us every day

Customer-Centricity

Prioritising the needs and experiences of our users to ensure our software not only meets but exceeds their expectations in usability and functionality.

Every feature we ship starts with a real problem a South African business brought to us — and we keep listening long after launch, because good software should keep getting better for the people who rely on it.

Innovation

Continuously advancing our technology to stay at the forefront of accounting and payroll software solutions.

From automated processing to real-time reporting, we invest in the technology that takes the busywork off your plate — so you spend less time capturing data and more time acting on it.

Reliability

Ensuring our platform's stability and security, providing a dependable tool businesses can trust for their financial operations.

Your finances can't wait for downtime. We hold your data to strict security standards and keep the platform running when it matters most — month-end and SARS deadlines included.

Partnership & Collaboration

Fostering a collaborative ecosystem with third-party developers, customers, and industry experts to enrich our offerings and drive collective growth.

We build alongside third-party developers, accountants and the businesses we serve, so the platform keeps growing in the direction our community actually needs.

Our Team

The people behind Bluubin

A South African team with deep roots in accounting, payroll and the technology that runs it — many with us for over a decade.

Francois Joubert

Francois Joubert

Founder & CEO

Francois is the founder and CEO of Bluubin, an online accounting and payroll platform serving South African businesses for over a decade. With a Master's in Information Technology (with distinction) and 19 years of experience building and scaling technology companies, he brings deep technical expertise to every aspect of the platform.

Jaco Kotzé

Jaco Kotzé

Head of Technology

Jaco leads the engineering team behind Bluubin's accounting and financial management software. He joined eleven years ago and has built much of the platform as it stands today, from its core architecture through to its cloud infrastructure. He holds a B.Sc. Honours in Computer Science, earned with distinction, and his focus above all is reliability — making sure the software businesses depend on every day simply keeps working.

Heila-Rika Coetzee

Heila-Rika Coetzee

Head of Customer Success

Heila-Rika has supported Bluubin clients for years across payroll and accounting, from first onboarding through to complex troubleshooting. What matters most to her is the human side of it: building genuine connections, not just closing tickets. Compliance headache or new-client nerves, she's there to help.

Jeané Joubert

Jeané Joubert

Finance Manager

Jeané leads Bluubin's financial function across bookkeeping, payroll, statutory compliance and reporting. A certified member of the Chartered Institute for Business Accountants (CIBA), they bring deep expertise in South African payroll and tax compliance — including PAYE, UIF, SDL and VAT, as well as EMP201 and EMP501 reconciliations.

Trusted by brands all over South Africa

Wimpy South AfricaRawson PropertiesSpar South AfricaPam Golding PropertiesRaubexAfrihost

…and hundreds more

Customer Reviews

What our customers say

Rated 5.0 on Google — a few words from South African businesses who run their accounting and payroll on Bluubin.

"We've used Bluubin for at least 5 years, across both the payroll and accounting systems, for our 100 staff. We switched away from a large SA brand simply because it was so unwieldy and frequently had errors on updates. We have never had an issue with Bluubin — uptime, for us, has been 100 percent. Highly recommend."
RF

Richard Frost

via Google

"I've been using Bluubin Accounting and Payroll for the past year and a half. I am super happy! It's so user friendly — I've been able to get clients on board with no bookkeeping experience and minimal training required. The support team is amazing."
MM

Marissa Muller

via Google

"We have been with Bluubin since December 2009. Those mundane monthly transactions are all covered by rules that then automatically complete the transaction, so you only enter the unique ones. The fact that transactions are taken from the bank statement makes reconciliation a breeze. The support is wonderful."
IJ

Ian Jackson

via Google

"One of the most user-friendly programs — and it's not just the program, the support team are fast and friendly too. If you're looking for an all-in-one program, look no further: Bluubin will satisfy all your accounting and payroll needs."
Lv

Lizanne van Rensburg

via Google

"I've been using this online software for the last 3 years. It's so user friendly and easy to understand, even with basic accounting knowledge, and I have access anywhere on any device. The customer service is out of this world brilliant. I highly recommend Bluubin to any organization!"
WG

Willem Greyling

via Google

"Bluubin support is fantastic and always willing to assist. We are very happy with the company — we manage our payroll smoothly, as well as our EMP501 submissions."
TW

Tanja Willis

via Google

"I've been using Bluubin Payroll for over 5 years and would definitely recommend it. Staff are awesome, very helpful and willing to assist wherever they can. Keep up the good work."
LP

Lindi Potgieter

via Google

"What an absolute pleasure to do business with this company. They are very responsive, professional and good value for money. Nothing is too much for them — they go the extra mile to satisfy your needs."
HN

Hester Nolte

via Google

Security & Compliance

Built to be trusted with your finances

Your accounting and payroll data is sensitive. Here's how we keep it compliant, protected and available.

South African compliance, built in

Bluubin is built and kept current with SARS and Department of Labour requirements — VAT201, EMP201/EMP501, PAYE, UIF, SDL, e@syFile, employment equity (EEA4) and COIDA reporting are all handled in the platform.

Your data, protected

We apply appropriate and reasonable technical and organisational measures to protect the personal and financial information you trust us with, and we handle it in line with South Africa's POPI Act.

Reliable and always available

Cloud-based and accessible wherever you work, backed by a 99.9% platform uptime record — so your books and payroll are there when month-end and SARS deadlines can't wait.

Backed by a local team

Free email and telephone support from a South African team that understands local accounting and payroll — not an overseas call centre working from a script.

Read our Privacy Policy for full detail on how we handle your information.

Developers

Join Our Ecosystem

At Bluubin, we provide third-party developers with an expansive, robust infrastructure designed for innovation and ease of integration. Build on our platform, reach a diverse and growing base of South African businesses, and create groundbreaking tools that redefine financial management.

Get in Touch

Take control of your finances!

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